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Gifts of Appreciated Securities
(Important reminders)

DON'T
Don't sell stock first and then give the American Cancer Society the proceeds. Even though you are making a gift, the IRS will impose capital gains tax on your sale, eliminating a key tax benefit of this giving technique.

DON'T
Don't contribute securities that have declined in value. The fair-market deduction rule works against you: if you bought the stock for $50,000 and it's now worth $30,000, your charitable deduction will be limited to $30,000. You won't earn a capital loss by making the transfer to us, either.

INSTEAD
Sell the depreciated stock, claim the resulting tax loss as one deduction, then make a deductible cash gift to the American Cancer Society with the proceeds.

For more information

Complete the personal illustration form, or call us at 1-800-227-1885 so that we can assist you and your financial advisor through every step of the process.




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